Ideal PositionsWith both Mother’s and Father’s Day generating big business and being roughly only a month apart, we thought we’d take advantage of the opportunity to run some new radio ads promoting the importance of businesses having a well-established web presence. We had no parodies in mind for these two holidays so we set out…
Imagine, if you will, Rod Serling introducing an episode of the Twilight Zone which focuses on the strange disappearances of poorly marketed websites, where do they go? The Twilight Zone? or just the back pages of Google? This is a reoccurring theme in our radio ads because it is a reoccurring theme in our…
The more I view and listen to advertisements, the more I see and hear humor being used to peddle and promote good and services, what was once considered to be a risky or taboo practice seems to be at the forefront of marketing and advertising these days. Because humor is not preachy or pitchy, it…
There is a traditionally held belief within our industry that the best products or services to use humor to promote are things that don’t cost a lot of money or require a lot of thought like; beer, candy bars, soft drinks or fast food but, an insurance selling duck (which looks more like Goose)…
Abduction, homicide, conspiracy to conceal a capital crime, fecal incontinence (involuntary defecation) and angry, overly-taxed colonials, just a few of the themes one might hear in the course of listening to an Ideal Positions radio ad. It is with caution, creativity, and courage that a company must proceed when undertaking such a risky enterprise.…