Setup Fees Waived on All New Accounts!

 

All new accounts initiated with Ideal Positions between December 16th, 2013 and January 31st, 2014 pay no setup fees!  Simply give the coupon code NOSETUP13 to your Customer Service Representative when you sign up with Ideal Positions, and applicable setup fees will be waived.  Past clients returning to Ideal Positions are eligible as well!

 

 

 

Promotion Rules:
Purchase necessary to receive rebate.  Coupon code must be given to a representative of Ideal Positions prior to January 31st, 2014 in order to qualify for waived setup fees.  If the coupon code is provided by January 31st, 2014, setup fees will be waived for all Customer Service Agreements with a Date of Sale between December 16th, 2013 and January 31st, 2014.  Offer valid only to persons that own or make final marketing decisions for US-based businesses.  Qualification for waived setup fees will be at the sole discretion of Ideal Positions.  All advertising campaigns must conform to all existing Terms & Conditions of Ideal Positions’ Fixed-Rate SEM service, Local Listings Optimization, Google AdWords, bing Ads, and any other applicable platforms and/or services.  Advertising will not be provided for any businesses, organizations, or persons that Ideal Positions deems to present a conflict of interest, including but not limited to businesses that could be viewed as a competitor of Ideal Positions.  Offer void where prohibited.

Get 10% Off All Increases in Advertising Spend through January 31st, 2014!

 

All businesses that sign-up for Ideal Positions’ advertising services between now and January 31st, 2014 will receive a rebate equal to 10% of any increase in advertising spend with a Date of Sale between December 16th, 2013 and January 31st, 2014. 

 

Simply give the coupon code 10HOLIDAY13 to your Customer Service Representative to sign up for your rebate!

 

 

 

Promotion Rules:
Purchase necessary to receive rebate. Coupon code must be given to a representative of Ideal Positions prior to January 31st, 2014 in order to qualify for a rebate. Rebates will be provided to qualifying clients by February 28th, 2014. Rebates will be provided in the form of a refund to the client’s credit card. In the event rebates cannot be provided via credit card refund, a check equal to the total rebate will be mailed to the client’s billing address. An “increase” in advertising spend is defined as any advertising fees in excess of the highest fees paid by the client in any 30-day period within 180 days prior to the coupon code being used by the client. Ideal Positions holds the sole and final discretion in calculating rebate totals. No rebates will be paid on any advertising fees received after January 31st, 2014. Ideal Positions holds the sole discretion in determining when advertising fees are “received.” Offer valid only to persons that own or make final marketing decisions for US-based businesses. Whether the winner has received their rebate will be at the sole discretion of Ideal Positions. All advertising campaigns must conform to all existing Terms & Conditions of Ideal Positions’ Fixed-Rate SEM service, Local Listings Optimization, Google AdWords, bing Ads, and any other applicable platforms and/or services. Advertising will not be provided for any businesses, organizations, or persons that Ideal Positions deems to present a conflict of interest, including but not limited to businesses that could be viewed as a competitor of Ideal Positions. Offer void where prohibited.

The History of Ideal Positions

Beginnings

The origins of Ideal Positions can be found in the humble setting of a small studio apartment and the ambitious vision of founder and entrepreneur Kelsy Anderson. In the beginning, Kelsy and a small handful of employees sold online advertising exclusively to real estate agencies and realtors on what was then the largest search engine on the internet, Yahoo!. What happened from there eventually flourished and grew into the bustling, successful company that Ideal Positions is today, boasting over 40 dedicated employees, multiple departments collaborating in their expertise, and countless clients who have seen their own businesses flourish and grow alongside our truly unique company. What follows are some of the sea changes that led to where Ideal Positions is today and where we are still going. You will find that Ideal Positions is a company that has adapted to the changes of our industry, stayed ahead of the curve, and yet never sacrificed the integrity and personal touches that make our company special.

Any business that has been involved in Search Engine Marketing (SEM) as long as Ideal Positions remembers the days when Yahoo! was king. Ideal Positions began by advertising exclusively on the Yahoo! and MSN search engines using the Overture Pay Per Click (PPC) platform. In these early days, Ideal Positions’ focus was solely on marketing for real estate professionals. As the success of the company grew and our top-notch marketing was proven with scores of realtors, it was time for Ideal Positions to expand its services beyond the real estate market. Over the years, Ideal Positions has brought expert marketing and campaign management to a wide variety of different industries, including attorneys, photographers, plastic surgeons, locksmiths, bail bondsmen, carpet cleaners, electricians, contractors, counselors, therapists, dentists, plumbers, wedding planners, and countless other industries too numerous to mention. Ideal Positions continues to expand into new verticals, building experience and expertise with a vast diversity of businesses.

As the Internet evolved, so did Ideal Positions. It wasn’t long before Ideal Positions realized that the Yahoo! and MSN search networks were no longer reaching enough users to deliver the volume of traffic our advertisers needed. At the time, Google AdWords was emerging as the dominant platform for Search Engine Marketing, and Google eventually overtook Yahoo! as the most popular search engine in the United States. Ideal Positions took note, incorporating Google AdWords into its existing Search Engine Marketing services, expanding to encompass the two largest search engines on the Internet and bringing our clients incomparable web presence in the process.

With the adoption of Google AdWords, Ideal Positions dedicated itself to the mastery of the Google AdWords Pay Per Click marketing platform. Concurrent with our ever growing proficiency in Pay Per Click account management, our rapport with Google grew and Ideal Positions became a Google AdWords Qualified Company.

In 2009, Microsoft launched the successor to MSN and Live Search: the bing search engine. Ever on the bleeding edge, Ideal Positions immediately adopted the new Microsoft adCenter Pay Per Click platform (currently known as bing Ads) and began offering Pay Per Click marketing on the bing search engine network. A client of Ideal Positions could now be found on the most popular search engines in the world: Google, Yahoo!, bing, and their innumerable search partners!

From the beginning, Ideal Positions focused on Pay Per Click (PPC) marketing over Search Engine Optimization (SEO) for many reasons, among them speed, potential Return On Investment (ROI) for our advertisers, and reliability. However, as the Internet and the search engines continued to evolve, a third major element of online marketing came into play: Local SEO. In early 2010, Ideal Positions took note and began to offer a new service, branded as Local Listings Optimization (LLO). LLO focused on optimizing and managing a businesses’ presence and reputation across many search directories and Internet Yellow Pages (IYPs), providing a new way for our clients to be found by the users searching for their services. The local ecosystem has gone through dramatic changes over the years, and Ideal Positions has adapted and evolved LLO every step of the way to keep the service robust, flexible, and effective.

One of the biggest developments in the history of Ideal Positions was the introduction of the Web Development Department in the first quarter of 2010. Our talented web developers have used their expertise to build better websites for many of our clients, not to mention Ideal Positions’ websites as well. Perhaps the best testament to Ideal Positions’ web developers is the site you are currently on. As you can see from the screenshots of our past websites, the skills of our Web Development Department have consistently elevated Ideal Positions and our clients’ online presence to the next level, keeping up with the cutting edge of web design on the Internet.

In February of 2011, Ideal Positions began offering a level of transparency still unheard of in Internet marketing to this day. Utilizing Google AdWords’ user invitation system, Ideal Positions granted clients access to their Google AdWords accounts, giving advertisers the ability to see exactly how their campaigns were being managed, how many clicks they were receiving, and much more. Providing this level of access extended far beyond the norm for SEM agencies, most of whom still provide reporting only in the form of third-party tools whose data cannot be easily checked against Google AdWords’ own reporting.

In July of 2013, Ideal Positions made a significant change to our service, advertising all clients on Desktop Computers, Mobile Devices and Tablets. Whereas the mobile network had been offered in the past, Ideal Positions now incorporated all of the networks into a single package, anticipating Google’s introduction of Enhanced Campaigns, which integrated all devices into the same campaign. By staying ahead of the curve, Ideal Positions’ clients were advertising on mobile devices and tablets ahead of their competitors and got the edge on Google’s Enhanced Campaigns before they were rolled out to the general populace.

Ideal Positions has always placed the client’s needs first, customizing each advertising campaign to the specific needs and nature of each business. Years of experience in Search Engine Marketing have proven that the more time we have to fine tune a campaign, the better the results. The bright, Google AdWords Qualified Individuals that work with Ideal Positions’ SEM Team are dedicated to developing these long term campaigns to optimize for the lowest cost per click and cost per conversion for our clients.

Every step we have taken along the way has been in the best interest of our clients and together we have grown. As our industry continues to change with every passing year, Ideal Positions will continue to adapt and evolve to meet the needs of the people and businesses we serve. The future looks brighter than ever!

Google AdWords’ Ad Preview Tool: The Skinny

Have you ever wished there was a way to see a “clean” set of Google’s Search Engine Results Pages (SERPs), unaffected by your past browsing history, personal settings, and location? Believe it or not, there’s a tool for that!

Google AdWords’ Ad Preview Tool provides a near-identical search page to Google.com, with some minor formatting changes that make it more clear you’re not using the real Google.com search page (the tool adds a watermark, for example). It was created by Google to allow users the ability to search and view their ads without creating false impressions.

For every time that an ad is displayed in the SERPs, one impression is generated and recorded in the reporting for the AdWords account that is serving that ad. A valuable indicator of performance in an AdWords account is known as Clickthrough Rate (CTR). Clickthrough Rate is calculated by dividing the total number of clicks received by the total number of impressions. Each time an advertiser uses Google.com to check the position of their ads, they generate a “false” impression which can skew the Clickthrough Rate data.

Many advertisers assume that they can simply disregard the extra impressions they know themselves to be responsible for when evaluating their AdWords reporting. However, many advertisers don’t know that CTR data is also used by Google to evaluate the performance of ads. False impressions can cause the AdWords reporting to reflect poor Clickthrough Rates, and poor Clickthrough Rates can actually increase costs in the AdWords account, meaning the advertiser gets less clicks for their allotted budget!

If you’re advertising with Google AdWords, it is essential to the success of your ad campaigns that you avoid generating false impressions or worse, unwanted clicks. By using Google AdWords’ Ad Preview Tool, you will be able to view your ads without generating false impressions or unwanted clicks. Ideal Positions strongly recommends that you use this tool each and every time you search for your ads.

Using the Google AdWords Ad Preview Tool will give you three distinct advantages:

  1. You’ll be able to check your ads’ positions without having to worry about generating false impressions.
  2. Once you’re viewing your ads’ positions, you wont be able to click on the ad and rack-up unwanted costs in the AdWords account.
  3. You will be able to see a “clean” set of Google’s Search Engine Results Pages (SERPs) that have not been customized to your browsing history, location settings, and more.

How to use Google’s Ad Preview Tool:

  1. Navigate to the tool, which can be found here. (You may be asked to log-in to an existing Google account, such as gmail, Google+, etc)
  2. Enter your search query into to the text box next to the blue “Preview” button.
  3. Directly beneath the text box you should see which location the tool is set to simulate. If applicable, hit “Edit” and change the targeted location.
  4. Beneath the location options you will see device targeting options. Edit your device type (if needed) to select desktop, mobile, or tablet devices.
  5. Click the “Preview” button and a “clean” set of Search Engine Results Pages will display.