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Web Analytics

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 2

This post is Part 2 of a three-part series.  To get caught-up, see Part 1 here. Part Two: Google Analytics At this time, the gold-standard for web analytics software is Google Analytics, and this is the only web analytics software officially recommended by Ideal Positions.  Google Analytics has a wide-range of benefits over other solutions. …

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Google Ads

Google AdWords’ Ad Preview Tool: The Skinny

Have you ever wished there was a way to see a “clean” set of Google’s Search Engine Results Pages (SERPs), unaffected by your past browsing history, personal settings, and location? Believe it or not, there’s a tool for that! Google AdWords’ Ad Preview Tool provides a near-identical search page to Google.com, with some minor formatting…