15 Minutes

 

 There are many things one can do in 15 minutes like, make a grilled cheese sandwich, change a tire, brew a pot of coffee, troll your least favorite celebrity on social media or, dissolve a dead human body in a large, schedule 2 plastic tub full of hydrochloric acid. Personally, I prefer a shallow grave and a bag of Lye but, I digress.

For business owners, 15 minutes of free time can be hard to find but, by taking a few minutes each day, you can help improve your company’s online presence and, without spending a dime.

 Your Website: Updating specials, sales, events, products, employees, services, charitable endeavors, changes in contact info and/or any other relevant information doesn’t take long and can be very helpful to visitors on your site. If you do not have the ability to make changes to your site, I recommend getting a CMS(Content Management System) like WordPress that allows you to make edits without the need for a web developer. If you are in the market for a new site, give us a call, we build in WordPress.

Facebook: With over 2 Billion users, Facebook has become a valuable platform for businesses and whether or not you spend money on FB ads, updating your company’s page regularly is a great way generate awareness, interest, and revenue. Just like with your website, updating specials, sales, events, products, employees, services, charitable endeavors, changes in contact info and/or any other relevant information is a good practice to be in.

Yelp and Google reviews: I cannot overstress the importance of responding to online reviews, the good and the bad alike. Thanking happy clients/customers who took the time to write a positive review is just good business and responding to bad reviews is equally, if not more important. Any PR professional will tell you that you must respond to damaging allegations, accusations or public criticism, simply put, if you don’t tell your side of the story, somebody else will tell it for you. Bad reviews can hurt your bottom line, and many times they are embellished or outright fabricated so, telling your truth is crucial. If you are dealing with a reasonable person and you are willing to work through their grievance, sometimes you can get them to remove or update the review. Make time to regularly check and respond to reviews. Many businesses have unclaimed Yelp listings but taking control of your page is not difficult, you cannot respond if you don’t have administrative access to your listing.

Check Your Local Listings: If you Google your company name and location, you should see relevant results going down the first page, click on any company listing and make sure the information is correct, many times it is not. Incorrect information like hours of operation, contact info and location can cost you money. Your business is listed hundreds of places around the internet, if you don’t have the time or the desire to monitor them all, I recommend taking advantage of our Local SEO service, it’s more than affordable and incredibly valuable for any business.

If you are so busy that you cannot find the time for any of these suggested tasks, you are a perfect candidate for our services and you should give us a call @ 866-609-3483

Until next week……

 

Cheesy marketing joke of the week:

How do you get people to notice you online?

 

You have to really make an impression.

 

Analyze This

 

Unless you’ve been hiding out in a cave, living on tree bark, rat meat and rainwater, you’ve probably heard of the Facebook/Cambridge Analytica scandal. Regardless, chances are that you probably don’t care, as polls show that despite the alarming nature of the reports, most Facebook users seem indifferent to the news. According to Facebook C.E.O., Mark Zuckerberg, the social media giant hasn’t “felt any meaningful effect from the scandal”

At first, there were concerns that it would have a bleed over effect into our industry but, it has little to no impact, it seems that having “free” email and social media accounts is a fair trade for access to our lives. Has living in the age of information and technology numbed us, distracted us and/or made us apathetic to the fact that we are voluntarily being farmed for information? Our computers, smart t.v.s, and mobile devices are the nipples from which all the details of our lives are being milked. Sucked through phone, cable, fiber optic and wireless connections, our valuable data is being pasteurized and packaged for wholesale, and there is a big market for your sweet, creamy details. Cambridge may be the latest scandal but it certainly wasn’t the first and it definitely won’t be the last, for years now, Google and Yahoo have given the federal government access to your personal search history and there are more than a few private companies that have detailed files on every American.

 With the increase of  “fake news”, catfishing, internet scams, data breaches, document leaks, hacking and identity theft, it’s amazing that internet marketing is even a viable industry, let alone a thriving and growing medium. This is all the more reason to make sure your business is branded properly and any digital ads you may be running online aren’t confused for anything else. Also, it couldn’t hurt to use hack-resistant passwords for all of your online accounts and to change them semi-frequently.  

There may come a time when Americans get fed up with the constant bombardment of scams, ads and fake news but until then, it is imperative that your business has a clear, well-defined, confidence-inspiring brand and that any digital ads you are running are easily associated with your company, product and/or service. Ideal Positions can help your business navigate through the sometimes confusing and overwhelming task of creating and maintaining an effective internet marketing/branding campaign.

 

Cheesy marketing joke of the week:

What does the new Chips Ahoy marketing director do her first day on the job?

Answer: Enable cookies