Imagine, if you will, Rod Serling introducing an episode of the Twilight Zone which focuses on the strange disappearances of poorly marketed websites, where do they go? The Twilight Zone? or just the back pages of Google? This is a reoccurring theme in our radio ads because it is a reoccurring theme in our industry. The voice actor we hired for the Unsolved Mysteries ad, Brad Curtis, will be voicing Serling for us and I look forward to working with him again, he is such a pro.
Now, think of Jack Bauer interrogating an unscrupulous SEO writer or a shady marketing consultant who has hijacked or poorly marketed someone’s website, and because nobody can find it, Jack is threatening the suspect with bodily harm (broken fingers, to be exact) if he doesn’t disclose it’s location. Things with this ad could get dicey for airplay given the theme of torture, not to mention Jack’s yelling and he will definitely be using his signature catchphrase(or word in this case) “Dammit”!!! I hope we can slip this one past the goalie, I don’t think it will be a problem though, given everything else we’ve managed to get away with;-)
Who can forget the lead character Bryan Mills, from the hit Liam Neeson movie, “Taken”?! Now imagine him delivering those now famous lines to a similar type of individual, bad SEO writers, slimy web developers and crooked marketers will be reoccurring villains in several of our ads, as they are in business.
Think of Captain Kirk and the crew of the U.S.S Enterprise going back in time to modern-day Earth to save small businesses from economic collapse, only to turn around go back home because they fear the primitive peoples of our planet after learning of so many businesses not even having the common sense to market their sites on Google. This will likely be an exclusive audio track for our website because there too many characters that need be included and we cannot do this iconic show justice within the 60 second time limit required for airplay, I’m guessing this will end up being 2 to 4 minutes in length. Love of this show is something our company president and I have in common so, I know it will be good…..at least to us.
Picture a mother disowning her son at Mother’s Day dinner because she learns that her boy, whom she thought she raised right, has not and doesn’t plan to market his business’s new website. This may raise some eyebrows, depending on which line we end the ad with, some of them are harsh(and funny) but, there will be elements of it that everyone with a mom can relate to and just might find funny. The 60 second time limit might make this challenging as well but, I am confident that we can do it.
Now imagine Fox Mulder and Dana Scully performing an autopsy on a dead website, trying to figure out what happened to it. Was it abducted by aliens, probed and left facedown and naked in a cornfield or was it just bad marketing? Stay tuned to find out.
As a fan of the show, I admit to sometimes binge watching Forensic Files, the narrator’s voice makes every detail sound sinister and intriguing. A parody of this show would be another great candidate for an IDP radio ad, it might have to be a website exclusive, given the time constraints, and it will be a huge challenge to do the show justice with just 60 seconds but, we’ll give it the old college try.
These are just some teasers, some free samples, if you will, of some upcoming and future radio ads we will be producing at IDP Studios. We’ll be posting the finished ads to our various social media accounts and attaching them to blogs on our website as they are completed.
Stay tuned for more debauchery…..