Choosing the Right Search Engine Marketing Agency

 

This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have been let down by disreputable agencies and individuals in the past who promise you the moon, and have a harder time trusting someone to do better by them. Before hiring an agency, it is always important to educate yourself and learn how to vet your options to avoid scams and subpar service.

Above anything else, the most important qualification for an agency is Google Partner status. Earning this status has stiff requirements. To quote Google, “your business is healthy, your clients are happy, and you follow Google best practices.” Google Partners are held to the highest standard and have access to resources that small businesses running their own AdWords campaigns do not.

You can view Ideal Positions’ own Google Partner page here.

Google has stated clearly that no one can guarantee a #1 ranking  on Google. Beware any business that claims they can put you in the first position 24/7! Reputable agencies need not rely on empty promises, and skilled agencies will practice strategic bidding over “ego-bidding” to get the highest return on investment. (Which is why Ideal Positions has a team of dedicated Campaign Strategists whose goal is to maximize your profits!)

If an agency is anything less than transparent with you, that is a red flag: take your business elsewhere! The unique brilliance of digital advertising is that every ad viewed, every link clicked, and every dollar of ad budget spent is accounted for. Pay per click is precision marketing, and any good business will share data with you so that you know your funds are being used wisely.

For further in-depth advice from Google on vetting third-party partners, we strongly recommend you look here.

When determining which agency to work with, you need to ask the hard questions: Are your account managers individually certified? Will my account have a dedicated manager? Are your accounts structured to adapt to seasonality? Do you implement call-tracking and lead attribution in Google Analytics? Do you offer website development and consulting services to your clients to maximize conversions? An established agency should be able to answer all these questions with a resounding, “Yes!” At Ideal Positions, of course, we offer these value-added services and many more besides.

Lastly, Google recommends going with experienced companies. Ideal Positions, for example, has been managing Pay Per Click campaigns for over ten years, and our team of Google AdWords Qualified Individuals have over sixty years of combined experience. Many agencies are faceless and impersonal. Not so with Ideal Positions. On our Staff profile pages, you can view every individual staff member’s Google badges and, while you’re there, you can get to know us a little better! We are a people-oriented business, and we really want you to know both who we are and what we’re all about.

If you have any questions about our company, we would love nothing more than to demonstrate what we can do for you and earn your patronage! To read what other clients have written about us, please give our Testimonials directory a look here!

 

Via:

http://www.google.com/adwords/thirdpartypartners/

https://support.google.com/partners/answer/3125774?hl=en

 

Artisanal Search Engine Marketing

 

Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign.

Automated bidding systems regularly fail to discern search intent from queries. Because they can’t keep abreast of current events and the by-the-day changes search engines implement to their algorithms, “set-it-and-forget-it” campaigns are more susceptible to unexpected shifts in the search ecosystem. One sea change can end up drowning your advertising dollar!

At Ideal Positions, our campaigns are steered by seasoned, qualified professionals who work closely together to bring multiple perspectives to every account. Three distinct departments are deeply involved in every account: Customer Service Representatives, Campaign Strategists, and SEM Team Members.

Your relationship with our account management teams begins when you are first contacted by one of our Customer Service Representatives, who introduce our service and demonstrate how crucial it is to work with a trustworthy and experienced digital advertising agency. Our CSRs research the businesses we work with to determine whether you are an ideal fit for our services, and they have the expertise to determine an optimum advertising package for your needs.

When we enter into a business relationship, we introduce you to your own assigned Campaign Strategist. Members of this department maintain close consultant-client relationships, building on the value established by our sales team. Your Campaign Strategist is your new best friend, your go-to contact at Ideal Positions, the person in your corner who will come to know your business’ needs and how we might best exceed your expectations. Together, we develop and implement powerful Internet marketing strategies unique to your business!

Finally, our SEM Team Members work behind the scenes as technicians—essentially, our grease-monkeys!—attentively minding the nitty-gritty of accounts, tweaking and torquing campaigns to maximize the profitability we deliver to our clientèle. Every member of the Campaign Strategist and Search Engine Marketing Teams are Google AdWords Qualified Individuals and Bing Ads Accredited Professionals, and they bring that knowledge to the worktable so that we will continue to earn your business each month!

PPC advertising is both an art and a science. With the combined artistry and technical know-how of our diverse staff, we are certain to have greater success in navigating the turbulent sea of internet marketing together.

Ideal Positions’ Upgraded Reporting System is Finally Here!

Your favorite Search Engine Marketing provider…

—Ideal Positions—

…is proud to announce an updated reporting system fully customized for our advertisers!

Best-PPC-Company-Google-AdWords-Marketing

Last January, Ideal Positions launched our very first client reporting suite.  Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their advertising campaigns for nearly any date range desired.  Our hope was to offer a reporting system that allowed our advertisers to quickly and easily monitor the most basic performance metrics related to their advertising campaigns without all the clutter and additional information offered by most existing third-party platforms, such as Google Analytics.  The response from our advertisers was overwhelmingly positive, which reinforced that we had made the right decision in investing in the development of the reporting suite.

What we had to do next was significantly improve-upon the existing system.  We needed additional features to compare data over time, measure different click types (such as clicks to the ads’ header vs. phone calls from mobile users), and store reports.  We needed reporting based on device type, ad copy, and Ad Extensions.  Perhaps most importantly, we needed a way to have custom reports generated that could be stored for later use or transmitted to another department, and a way to automatically send reports to our clients that contain only the data that matters most.

Ideal Positions’ staff has been working hard since last January to bring these features to our advertisers.  It’s been quite a process!  During this process we realized that the upgrades we wanted would be more easily achieved using a different platform than the original, so we ended-up scrapping the original reporting system altogether in favor of a system that we could update more regularly throughout the year.

That new system is available right now.

Interested?  Call Ideal Positions today at 866-609-3483 and ask to speak with your Customer Service Representative or Campaign Strategist.  Not already a client of Ideal Positions?  Give us a call now for a free quote!

 

 

 

Ideal Positions’ Reporting Suite Has Launched!

As promised in December of 2013, Ideal Positions is launching a new Reporting Suite, and it’s available as of right now!

Ideal Positions’ Reporting Suite is available to all current advertising clients that are working with Ideal Positions to drive traffic to their websites using Google AdWords and bing Ads.  To request access to your personal dashboard please contact your representative at Ideal Positions by calling 866-609-3483.  You will be asked to provide an email address that we can send an invitation to.  Once you receive the invitation, all you will need to do is follow the included link, set a new password, and you’re good to go!

Once inside, you’ll find a simple, easy-to-digest report of the total volume of clicks and impressions sent to your website.  You can view click and impression data by keyword or by platform, and you can now see reporting for Google AdWords and bing Ads all in one place!  The default date range for the reporting is the last 30 days, but you can use the “Search by Date Range or Keyword” button to check activity for almost any date range you want.

Ideal Positions’ Reporting Suite was developed 100% in-house by our own Web Development Team, and was custom-built with our clients’ needs in mind.  Over time, we hope to integrate more tracking and analytics features to even better serve our clientele.  Of course, no reporting system will provide an advertiser with every insight needed to make the most of an online marketing campaign.  Ideal Positions’ Search Engine Marketing professionals still highly recommend the use of Google Analytics for measuring traffic volumes from all sources, as well as to analyze website performance both as a whole and by individual traffic channel.

Have feedback on Ideal Positions’ Reporting Suite?  Drop us a line to let us know, and we just may include your suggestions in the next update!

Demystifying the Google AdWords Account Invitation System

At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by being invited by Ideal Positions into their AdWords account, granting you the ability to see every impression, every click, and every keyword involved in the success of your SEM campaign. This level of transparency is a big part of what makes our service unique.

In the interest of making this process as painless as possible, Ideal Positions’ SEM Department Manager Josh Babbitt has posted two easy-to-follow instructional videos to our YouTube channel. These videos will explain how to accept your Google AdWords Invitation for both users with existing Google accounts (such as Gmail or Google+) as well as users that do not already have an account with Google.

To learn how to accept your Google AdWords Invite, please click on one of the following links:

Video for existing Google users.

Video for users that do not already have a Google account.

For future informational video posts from Ideal Positions, please visit our YouTube Channel.