Ditch the Real Estate Mega-Sites and Promote Your Own.

Most real estate professionals I speak to these days seem pretty high on sites like Homes.com, Zillow, Trulia, Homefinder, etc. just like they were a few years ago with realtor.com but before you sell the farm for a spot on these monster sites, there are a couple of things to consider. You may realize that you are better off promoting your own website than jumping on the real estate mega-site bandwagon.

The #1 complaint web surfers have with visiting sites on their smartphones is the loading time, in fact over 50% will back out and move on to another site if a page/site takes more than 2 seconds to load. People have short attention spans and little patience for slow-loading sites. There are several factors that can lead to slow load time, including the user’s own phone/connection but it makes little difference to most as they just want an easy, convenient experience.

You have a small window of time to capture and respond to a viable lead so why would you leave that to chance? Why put your faith in a slow, heavy, cumbersome, unreliable website? Your website, if built properly is far more likely to perform when it needs to than these behemoths. If using these sites is preferable to you because you can remain “anonymous” while you search for real estate, ask yourself if you would rather have your information collected and used by a singular individual, a small, local brokerage or a giant, multi-national corporation who is likely to sell your information to anyone willing to pay.

Ideal Positions has worked with literally thousands of real estate professionals all over North America for the last 15 years and at one point had to turn away testimonials because we simply had too many to process. We worked exclusively with Real Estate pros for the 1st 3 years we were in business so, we are more than qualified to speak to the efficacy of placing individual agents, brokers and agencies at the top of Google. Aside from standing alone above the competition at the top of the page, being associated with the big sites also on the page can’t hurt, it lends itself to the perception that one is a legitimate player in the industry by being in the company of branded, recognizable, well-funded and successful real estate companies. Credible by association, if you will.

Why get lost in the mix of thousands of other agents, why be just a face in the crowd when you can stand, head and shoulders above the rest? Stand out. Be recognized. Brand yourself. Sit at the top of Google. Don’t leave your success, your sales and your income in the hands of sites that aren’t reliable on mobile devices, who promote themselves and not you, that have no vested interest in your success. You are a dime a dozen to these sites, don’t join them, beat them. In most cases, within 24 hours or less we can have your site above everyone else on the page and we give you a 100% free demonstration of this with no obligation and no commitment. I triple dog dare you to call us 866-609-3483 and see for yourself.

SMX Advanced Conference 2017 Recap

Josh, Mara I  got back from SMX Advanced in Seattle, WA last week. It was a very fun and educational experience. After 2 full days of knowledge flooding your brain there’s nothing quite like recovering from all that, but the knowledge learned there is incredible and very useful!

 

The Year Of Mobile (Been there done that)

 

I’m sure you have heard the talk of “The Year Of Mobile”. Lots of us have for years now and at SMX Advanced this year they didn’t hold back on throwing jabs about how that’s already happened. Mobile traffic exceeded Desktop traffic back in 2016. So when you hear people say “Is this year going to be the year of mobile?” you can inform them that it’s already history. It’s highly unlikely that mobile searches are going to drop drastically in the near future. In fact they will probably continue to grow more and more over the next few years.

There was some great information on how to utilize Microsoft Excel with Bing Ads to streamline account optimization. There was also a lot of talk about how Bing has some upcoming surprises in the near future. So this might end up being “The Year Of Bing”. There was also some talk on interesting targeting methods and information on protecting your brand.

 

That’s just some of what was gone over at SMX Advanced, but there was much more. As you can see it’s a lot to take in and this was my first year there, but I can’t wait to go back next year! Hopefully you enjoyed reading about my experience!

Celebrating Memorial Day

Today at Ideal Positions we celebrated our upcoming 4-day weekend Memorial Day holiday with a yummy all you can eat taco bar!  We had a great mix of chicken, carne asada, carnitas, and a delicious vegan crumble option!  To top off the tacos we had some amazing hot sauces from Humboldt Hot Sauce – yummy!

Eating lunch and enjoying the sunny day!

A yummy taco!

Our office will be closed Friday, May 26th & Monday, May 29th in observance of the Memorial Day holiday. We hope you have fun and safe holiday weekend!

Under New Ownership

In 2004, Kelsy Anderson began a long-distance hike on the Appalachian Trail and what she thought were steps in the wrong direction, turned out to be leading her towards just the right path. In June of that year, Kelsy started Ideal Positions working from home with no equity funding and no loans. It was just her ingenuity at the kitchen counter of her studio apartment. Several months later, she cemented a working relationship with James “Shannon” Sullivan, who partnered in the company with her.

In January of 2005, they signed their first lease for a 900 square foot basement space in the Stuart School Building in Arcata, CA and hired 5 employees almost immediately. By April 2007, big changes were in store for the company. On April 1st, Kelsy and Shannon reached an agreement for Kelsy to take over Ideal Positions as the sole owner. Later that month the company moved upstairs in the same building to a larger, 2,600 square foot office space in order to accommodate a growing staff. Very soon, even this larger space was not enough to keep up with the company’s growth! Next they moved into an office space twice the size in the Arcata Technology Center. In February 2016, Ideal Positions made its last and most recent move to a brand new office space near the airport in McKinleyville. Since its inception 12 years ago in Kelsy’s home, Ideal Positions has grown to a company of 20 employees with an impressive presence in the online marketing industry.

Guiding the company from the beginning, Kelsy still remembers that feeling of getting her own private office back in 2007. In that moment, she recognized how far she had come from her kitchen counter. At the end of every workday, her favorite ritual was to go around the office locking up and turning off the lights. She would then pause to look over the office and the employees’ workstations, and bow to acknowledge the creation of this organization and the people who make up the soul of the company. This moment of pause kept her heart grateful for all the amazing people who promoted the strength and fostered the personality of the company into what it is today.

It’s the personality of the company that Kelsy enjoyed seeing most at the yearly holiday parties. These have always been an opportunity for employees to interact in a more relaxed setting— always bringing out interesting and surprising parts of employee’s personalities, as well as the most heartfelt expressions of camaraderie and appreciation for one another. Kelsy has always considered one of her proudest accomplishments in her role as business owner as someone who was able to create jobs. Having a positive impact on those employees, getting to know them, and creating a positive working environment for all staff is something that she’s thoroughly enjoyed.

Now, Kelsy has taken the next step on her journey. On October 1, 2016, Ideal Positions changed ownership, and Josh Babbitt, the SEM Department Manager who has been with the company since 2008 took the lead. Through all the trials and tribulations of the last 12 years, Kelsy came to realize that the two great loves in her life, owning her own business and being a parent to her 3 young boys, were in constant competition. Being a business owner is an intense and all-consuming responsibility that can make it difficult to be fully present in parenting young children. By deciding to sell the company, Kelsy hopes to be able to be the best parent she can to her children as well as take some time to return to her passions of hiking, yoga, and visiting friends and family. Since she regularly only had a few hours every week “off the clock”, she plans to spend this new time nurturing her family and her soul.

What allowed her to be able to take this next step is knowing that the company will be in the very capable hands of Josh Babbitt. Kelsy describes Josh as one of the finest people she knows. In her many years of business, she has developed the ability to discern between someone that’s the real-deal and someone who is not. Josh is the real deal. He is the last person to take credit and the first to recognize others. His innate leadership ability makes people want to work hard for him and be on his team because he earns their respect through his hard work, humility, and competence. Kelsy fondly remembers a time when Josh asked for a personal day off. As someone who regularly works some of the longest hours and rarely takes time off, the request was out of the ordinary. But it was the premier of the new Star Wars movie and Josh could not miss this “once in a lifetime event.” It is this similar interest and passion in all things technological that sets Josh apart. He is a “technical wizard” and Kelsy has the utmost confidence that he will continue to stay two steps ahead in this ever-changing industry. Kelsy and everyone at Ideal Positions are extremely excited to have Josh take on this important role and cannot wait to see what the future holds!

Demystifying the Google AdWords Account Invitation System

At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by being invited by Ideal Positions into their AdWords account, granting you the ability to see every impression, every click, and every keyword involved in the success of your SEM campaign. This level of transparency is a big part of what makes our service unique.

In the interest of making this process as painless as possible, Ideal Positions’ SEM Department Manager Josh Babbitt has posted two easy-to-follow instructional videos to our YouTube channel. These videos will explain how to accept your Google AdWords Invitation for both users with existing Google accounts (such as Gmail or Google+) as well as users that do not already have an account with Google.

To learn how to accept your Google AdWords Invite, please click on one of the following links:

Video for existing Google users.

Video for users that do not already have a Google account.

For future informational video posts from Ideal Positions, please visit our YouTube Channel.