Updates to Google AdWords’ Reporting Intervals!

 

Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more.

This is a fantastic change for search marketers and advertisers alike! In the past, it’s taken days or even weeks to get certain critical types of data from your Google AdWords reporting—most notably search query data. After this change, search marketing professionals will be able to build negative keyword lists more quickly, which enables more efficient search query optimization. Long story short, your ads can now be served for more relevant searches faster than ever!

Keep in mind, some data is still only calculated once per day. This includes impression share, auction insights, and top movers data. Also, some data may update after the fact to adjust for invalid clicks or if a conversion is logged after a delay from the initial click.

To determine what time of the day you may expect to see updates for different metrics in your time zone, consult Google’s support article on the subject here.

Sources:

https://support.google.com/adwords/answer/2544985

Choosing the Right Search Engine Marketing Agency

 

This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have been let down by disreputable agencies and individuals in the past who promise you the moon, and have a harder time trusting someone to do better by them. Before hiring an agency, it is always important to educate yourself and learn how to vet your options to avoid scams and subpar service.

Above anything else, the most important qualification for an agency is Google Partner status. Earning this status has stiff requirements. To quote Google, “your business is healthy, your clients are happy, and you follow Google best practices.” Google Partners are held to the highest standard and have access to resources that small businesses running their own AdWords campaigns do not.

You can view Ideal Positions’ own Google Partner page here.

Google has stated clearly that no one can guarantee a #1 ranking  on Google. Beware any business that claims they can put you in the first position 24/7! Reputable agencies need not rely on empty promises, and skilled agencies will practice strategic bidding over “ego-bidding” to get the highest return on investment. (Which is why Ideal Positions has a team of dedicated Campaign Strategists whose goal is to maximize your profits!)

If an agency is anything less than transparent with you, that is a red flag: take your business elsewhere! The unique brilliance of digital advertising is that every ad viewed, every link clicked, and every dollar of ad budget spent is accounted for. Pay per click is precision marketing, and any good business will share data with you so that you know your funds are being used wisely.

For further in-depth advice from Google on vetting third-party partners, we strongly recommend you look here.

When determining which agency to work with, you need to ask the hard questions: Are your account managers individually certified? Will my account have a dedicated manager? Are your accounts structured to adapt to seasonality? Do you implement call-tracking and lead attribution in Google Analytics? Do you offer website development and consulting services to your clients to maximize conversions? An established agency should be able to answer all these questions with a resounding, “Yes!” At Ideal Positions, of course, we offer these value-added services and many more besides.

Lastly, Google recommends going with experienced companies. Ideal Positions, for example, has been managing Pay Per Click campaigns for over ten years, and our team of Google AdWords Qualified Individuals have over sixty years of combined experience. Many agencies are faceless and impersonal. Not so with Ideal Positions. On our Staff profile pages, you can view every individual staff member’s Google badges and, while you’re there, you can get to know us a little better! We are a people-oriented business, and we really want you to know both who we are and what we’re all about.

If you have any questions about our company, we would love nothing more than to demonstrate what we can do for you and earn your patronage! To read what other clients have written about us, please give our Testimonials directory a look here!

 

Via:

http://www.google.com/adwords/thirdpartypartners/

https://support.google.com/partners/answer/3125774?hl=en

 

Artisanal Search Engine Marketing

 

Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign.

Automated bidding systems regularly fail to discern search intent from queries. Because they can’t keep abreast of current events and the by-the-day changes search engines implement to their algorithms, “set-it-and-forget-it” campaigns are more susceptible to unexpected shifts in the search ecosystem. One sea change can end up drowning your advertising dollar!

At Ideal Positions, our campaigns are steered by seasoned, qualified professionals who work closely together to bring multiple perspectives to every account. Three distinct departments are deeply involved in every account: Customer Service Representatives, Campaign Strategists, and SEM Team Members.

Your relationship with our account management teams begins when you are first contacted by one of our Customer Service Representatives, who introduce our service and demonstrate how crucial it is to work with a trustworthy and experienced digital advertising agency. Our CSRs research the businesses we work with to determine whether you are an ideal fit for our services, and they have the expertise to determine an optimum advertising package for your needs.

When we enter into a business relationship, we introduce you to your own assigned Campaign Strategist. Members of this department maintain close consultant-client relationships, building on the value established by our sales team. Your Campaign Strategist is your new best friend, your go-to contact at Ideal Positions, the person in your corner who will come to know your business’ needs and how we might best exceed your expectations. Together, we develop and implement powerful Internet marketing strategies unique to your business!

Finally, our SEM Team Members work behind the scenes as technicians—essentially, our grease-monkeys!—attentively minding the nitty-gritty of accounts, tweaking and torquing campaigns to maximize the profitability we deliver to our clientèle. Every member of the Campaign Strategist and Search Engine Marketing Teams are Google AdWords Qualified Individuals and Bing Ads Accredited Professionals, and they bring that knowledge to the worktable so that we will continue to earn your business each month!

PPC advertising is both an art and a science. With the combined artistry and technical know-how of our diverse staff, we are certain to have greater success in navigating the turbulent sea of internet marketing together.

Ideal Positions’ Upgraded Reporting System is Finally Here!

Your favorite Search Engine Marketing provider…

—Ideal Positions—

…is proud to announce an updated reporting system fully customized for our advertisers!

Best-PPC-Company-Google-AdWords-Marketing

Last January, Ideal Positions launched our very first client reporting suite.  Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their advertising campaigns for nearly any date range desired.  Our hope was to offer a reporting system that allowed our advertisers to quickly and easily monitor the most basic performance metrics related to their advertising campaigns without all the clutter and additional information offered by most existing third-party platforms, such as Google Analytics.  The response from our advertisers was overwhelmingly positive, which reinforced that we had made the right decision in investing in the development of the reporting suite.

What we had to do next was significantly improve-upon the existing system.  We needed additional features to compare data over time, measure different click types (such as clicks to the ads’ header vs. phone calls from mobile users), and store reports.  We needed reporting based on device type, ad copy, and Ad Extensions.  Perhaps most importantly, we needed a way to have custom reports generated that could be stored for later use or transmitted to another department, and a way to automatically send reports to our clients that contain only the data that matters most.

Ideal Positions’ staff has been working hard since last January to bring these features to our advertisers.  It’s been quite a process!  During this process we realized that the upgrades we wanted would be more easily achieved using a different platform than the original, so we ended-up scrapping the original reporting system altogether in favor of a system that we could update more regularly throughout the year.

That new system is available right now.

Interested?  Call Ideal Positions today at 866-609-3483 and ask to speak with your Customer Service Representative or Campaign Strategist.  Not already a client of Ideal Positions?  Give us a call now for a free quote!

 

 

 

Guide to Sending Google AdWords Account Access Invitations

Many businesses approach Ideal Positions with tales of their longtime struggles with PPC marketing.  Some have spent years trying to “nail it” themselves, while others have jumped from one agency to another, looking for a professional with real skill and insight.  I’ve spoken with many businesses that have made admirable efforts to manage their Google AdWords account(s), making it most of the way on their own while still missing key best practices in account management and optimization.  Others setup their account years ago, and have never made efforts to improve performance over time.

Whatever group your organization may mirror most closely, there are probably significant insights that Ideal Positions’ SEM Team can gain from having at least a basic level of access to your existing Google AdWords account(s).  For example, I was recently speaking with an attorney that had spent over $400k on clicks in his Google AdWords account since 2009.  We’re talking tens of thousands of clicks sent to his law firm’s website over the years.  This attorney knew he was seeing a good return on his investment, but he also realized that he had never received the benefit of having a professional manage his accounts.  Long story short, he knew there was room for improvement, and he was asking Ideal Positions for help.

So I suggested that this attorney grant me Read-Only Access to his Google AdWords account.  Read-Only Access gives a user the ability to view critical reporting in your account, without giving them the ability to view your billing information, change account access levels, or make changes to your campaign settings, bids, keywords, and more.  It’s a “safe” access level that can be granted when you want a third party to be able to view your account, but not make changes.  This attorney invited me to the Google AdWords account, and as I suggested he granted me Read-Only Access.

Upon viewing the AdWords reporting, I immediately saw signs of trouble, beginning with the account structure and basic organization.  Digging deeper, I saw that the attorney had his targeting setup in such a way that many of this clicks were coming from search queries that held no relevance to his practice!  Since 2009, with over $400,000 spent, a little over 52% of the account’s budget had been spent on clicks that had no hope of converting into clients.  That’s no typo – I really do mean fifty-two percent.  For example, one area of practice this attorney focused on heavily was criminal defense, and he was paying for clicks from search queries such as dui mugshots.

By granting me Read-Only Access to his Google AdWords account, this attorney learned that getting a high volume of clicks isn’t enough to maximize your potential ROI using Google AdWords.  Proper account management and optimization means getting a high volume or relevant, valuable clicks that have a higher chance of converting into leads, and working with an experienced Search Engine Marketing agency and Google Partner like Ideal Positions can help you get there.

How to Invite Users to an Existing Google AdWords Account:

Some find that Google AdWords’ Account Access Settings can be a little difficult to locate.  To aid Ideal Positions’ existing, potential, and future clientele in locating those settings and successfully inviting other users, our SEM Department Manager Josh Babbitt has put together a short video that will help walk you through the process, and hopefully make sending out an invite as quick and painless as possible.  You can watch the video here on Ideal Positions’ YouTube Channel.