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Opinion

Compassion in Business

In today’s polarized political and social climate, people are often unkind and sometimes downright nasty to each other, if you ever doubt this, just spend some time reading the comment section on most news articles or social media posts. It’s probably prudent to note that at least a small percentage of the unkindness online is…

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Opinion

Historical Timeline of Marketing and Advertising

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Opinion

Digital Marketing For The Layperson

I often find myself encountering people that struggle to comprehend the nature of our industry. Fear of the unknown seems to be driving much of the confusion and I suppose a lot of it comes from generations with little to no exposure to computers in their youths. I am a “Gen X’er” so, I was…

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Opinion

15 Minutes

 There are many things one can do in 15 minutes like, make a grilled cheese sandwich, change a tire, brew a pot of coffee, or troll your least favorite celebrity on social media but, I digress. For business owners, 15 minutes of free time can be hard to find but, by taking a few minutes…

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Opinion

Analyze This

  Unless you’ve been hiding out in a cave, living on tree bark, rat meat and rainwater, you’ve probably heard of the Facebook/Cambridge Analytica scandal. Regardless, chances are that you probably don’t care, as polls show that despite the alarming nature of the reports, most Facebook users seem indifferent to the news. According to Facebook…