Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more.
This is a fantastic change for search marketers and advertisers alike! In the past, it’s taken days or even weeks to get certain critical types of data from your Google AdWords reporting—most notably search query data. After this change, search marketing professionals will be able to build negative keyword lists more quickly, which enables more efficient search query optimization. Long story short, your ads can now be served for more relevant searches faster than ever!
Keep in mind, some data is still only calculated once per day. This includes impression share, auction insights, and top movers data. Also, some data may update after the fact to adjust for invalid clicks or if a conversion is logged after a delay from the initial click.
To determine what time of the day you may expect to see updates for different metrics in your time zone, consult Google’s support article on the subject here.
Good news, everyone! We’re excited to announce that, today, the US Federal Communications Commission approved a set of new regulations in support of net neutrality!
These regulations essentially aim to prohibit Internet Service Providers (ISPs) from creating “internet fast lanes” (also called paid prioritization) to broadband and wireless access. This will include rules against blocking legal content and throttling traffic. In brief, the FCC is re-classifying the Internet as a public utility. The Internet is regarded as a common good for all, and its user base is a protected interest. FCC Chairman Tom Wheeler is quoted as having said, “The Internet is simply too important to allow broadband providers to be the ones making the rules.”
There has been a lively debate for several years over whether a more regulated Internet will stand to benefit “the little guy” or to benefit large telecom companies, and whether this will level the playing field or discourage private investment in Internet infrastructure in the future. This FCC decision is in many respects a work in progress, and it is certainly the beginning of a larger legal battle. As a company that relies upon fair, equitable access to the Internet to do our business, Ideal Positions supports the open Internet, free of gatekeepers standing between small businesses and the customers we rely upon.