Updates to Google AdWords’ Reporting Intervals!

 

Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more.

This is a fantastic change for search marketers and advertisers alike! In the past, it’s taken days or even weeks to get certain critical types of data from your Google AdWords reporting—most notably search query data. After this change, search marketing professionals will be able to build negative keyword lists more quickly, which enables more efficient search query optimization. Long story short, your ads can now be served for more relevant searches faster than ever!

Keep in mind, some data is still only calculated once per day. This includes impression share, auction insights, and top movers data. Also, some data may update after the fact to adjust for invalid clicks or if a conversion is logged after a delay from the initial click.

To determine what time of the day you may expect to see updates for different metrics in your time zone, consult Google’s support article on the subject here.

Sources:

https://support.google.com/adwords/answer/2544985

Choosing the Right Search Engine Marketing Agency

 

This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have been let down by disreputable agencies and individuals in the past who promise you the moon, and have a harder time trusting someone to do better by them. Before hiring an agency, it is always important to educate yourself and learn how to vet your options to avoid scams and subpar service.

Above anything else, the most important qualification for an agency is Google Partner status. Earning this status has stiff requirements. To quote Google, “your business is healthy, your clients are happy, and you follow Google best practices.” Google Partners are held to the highest standard and have access to resources that small businesses running their own AdWords campaigns do not.

You can view Ideal Positions’ own Google Partner page here.

Google has stated clearly that no one can guarantee a #1 ranking  on Google. Beware any business that claims they can put you in the first position 24/7! Reputable agencies need not rely on empty promises, and skilled agencies will practice strategic bidding over “ego-bidding” to get the highest return on investment. (Which is why Ideal Positions has a team of dedicated Campaign Strategists whose goal is to maximize your profits!)

If an agency is anything less than transparent with you, that is a red flag: take your business elsewhere! The unique brilliance of digital advertising is that every ad viewed, every link clicked, and every dollar of ad budget spent is accounted for. Pay per click is precision marketing, and any good business will share data with you so that you know your funds are being used wisely.

For further in-depth advice from Google on vetting third-party partners, we strongly recommend you look here.

When determining which agency to work with, you need to ask the hard questions: Are your account managers individually certified? Will my account have a dedicated manager? Are your accounts structured to adapt to seasonality? Do you implement call-tracking and lead attribution in Google Analytics? Do you offer website development and consulting services to your clients to maximize conversions? An established agency should be able to answer all these questions with a resounding, “Yes!” At Ideal Positions, of course, we offer these value-added services and many more besides.

Lastly, Google recommends going with experienced companies. Ideal Positions, for example, has been managing Pay Per Click campaigns for over ten years, and our team of Google AdWords Qualified Individuals have over sixty years of combined experience. Many agencies are faceless and impersonal. Not so with Ideal Positions. On our Staff profile pages, you can view every individual staff member’s Google badges and, while you’re there, you can get to know us a little better! We are a people-oriented business, and we really want you to know both who we are and what we’re all about.

If you have any questions about our company, we would love nothing more than to demonstrate what we can do for you and earn your patronage! To read what other clients have written about us, please give our Testimonials directory a look here!

 

Via:

http://www.google.com/adwords/thirdpartypartners/

https://support.google.com/partners/answer/3125774?hl=en

 

Ideal Positions’ Upgraded Reporting System is Finally Here!

Your favorite Search Engine Marketing provider…

—Ideal Positions—

…is proud to announce an updated reporting system fully customized for our advertisers!

Best-PPC-Company-Google-AdWords-Marketing

Last January, Ideal Positions launched our very first client reporting suite.  Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their advertising campaigns for nearly any date range desired.  Our hope was to offer a reporting system that allowed our advertisers to quickly and easily monitor the most basic performance metrics related to their advertising campaigns without all the clutter and additional information offered by most existing third-party platforms, such as Google Analytics.  The response from our advertisers was overwhelmingly positive, which reinforced that we had made the right decision in investing in the development of the reporting suite.

What we had to do next was significantly improve-upon the existing system.  We needed additional features to compare data over time, measure different click types (such as clicks to the ads’ header vs. phone calls from mobile users), and store reports.  We needed reporting based on device type, ad copy, and Ad Extensions.  Perhaps most importantly, we needed a way to have custom reports generated that could be stored for later use or transmitted to another department, and a way to automatically send reports to our clients that contain only the data that matters most.

Ideal Positions’ staff has been working hard since last January to bring these features to our advertisers.  It’s been quite a process!  During this process we realized that the upgrades we wanted would be more easily achieved using a different platform than the original, so we ended-up scrapping the original reporting system altogether in favor of a system that we could update more regularly throughout the year.

That new system is available right now.

Interested?  Call Ideal Positions today at 866-609-3483 and ask to speak with your Customer Service Representative or Campaign Strategist.  Not already a client of Ideal Positions?  Give us a call now for a free quote!

 

 

 

Ideal Positions’ Reporting Suite Has Launched!

As promised in December of 2013, Ideal Positions is launching a new Reporting Suite, and it’s available as of right now!

Ideal Positions’ Reporting Suite is available to all current advertising clients that are working with Ideal Positions to drive traffic to their websites using Google AdWords and bing Ads.  To request access to your personal dashboard please contact your representative at Ideal Positions by calling 866-609-3483.  You will be asked to provide an email address that we can send an invitation to.  Once you receive the invitation, all you will need to do is follow the included link, set a new password, and you’re good to go!

Once inside, you’ll find a simple, easy-to-digest report of the total volume of clicks and impressions sent to your website.  You can view click and impression data by keyword or by platform, and you can now see reporting for Google AdWords and bing Ads all in one place!  The default date range for the reporting is the last 30 days, but you can use the “Search by Date Range or Keyword” button to check activity for almost any date range you want.

Ideal Positions’ Reporting Suite was developed 100% in-house by our own Web Development Team, and was custom-built with our clients’ needs in mind.  Over time, we hope to integrate more tracking and analytics features to even better serve our clientele.  Of course, no reporting system will provide an advertiser with every insight needed to make the most of an online marketing campaign.  Ideal Positions’ Search Engine Marketing professionals still highly recommend the use of Google Analytics for measuring traffic volumes from all sources, as well as to analyze website performance both as a whole and by individual traffic channel.

Have feedback on Ideal Positions’ Reporting Suite?  Drop us a line to let us know, and we just may include your suggestions in the next update!

Web Analytics: Why You Need It & What Ideal Positions Can Offer, Part 3

 

This post is Part 3 of a three-part series.  To get caught-up, see Part 1 here, and Part 2 here.

 

Part Three: Ideal Positions’ New Reporting Suite!

Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative.  The positive feedback was expected; many business owners find the level of transparency that Ideal Positions offers to be a breath of fresh air when compared to other providers they have tried in the past.  Providing access to Google AdWords directly ensures that the data is completely uncorrupted by any conflicts of interest, which can only be a good thing!

Admittedly, we may have been a little short-sighted in that we didn’t anticipate a common negative reaction to this level of transparency: Google AdWords reporting isn’t the most user-friendly, easy-to-use interface.  We know that many of Ideal Positions’ clients enjoy the services we offer partly because those clients don’t have to worry about navigating or monitoring the labyrinth that is the Google AdWords Web Interface.  So, in an effort to provide greater transparency, I must admit that we may have fallen a little short of the mark by over-complicated the reporting process.  As an Internet marketing agency, Ideal Positions isn’t afraid to admit when we may have made a mistake, and I believe that fact serves to further accentuate the level of transparencey and honesty you get when working with us.

In light of this experience, Ideal Positions is proud to announce a new, custom-built in-house reporting suite that is significantly easier to use than the Google AdWords reporting!  Our staff is really excited about all the hard work our developers have put into designing this new reporting suite, and we’re excited to enhance our clients’ experience by providing the metrics they care about the most in a simplified, easy-to-view format.  This new reporting pulls data directly from Google Adwords and bing Ads, so it is still 100% unadulterated.  Data is pulled automatically using  existing features available in Google AdWords and bing Ads, combined with custom software built by Ideal Positions’ in-house developers.  There is no data entry involved, and as such there is no room for typos or other “human error.”

 

What Data is Available in the New Reporting Suite?

Using the new reporting suite, you will be able to view the total number of clicks (how many times your ads were clicked on), the total number of impressions (how many times your ads were viewed), and the Clickthrough Rate (CTR) from Ideal Positions’ service, broken-down by keyword and by search engine.  With nearly two years of feedback from clients that have had access to the Google AdWords accounts that Ideal Positions uses to advertise their websites, we believe that this will be just enough reporting to be of value to our clients without over-complicating the reports to the point of obfuscation.  To see how these clicks are performing once the user gets to your site, Ideal Positions recommends the use of Google Analytics.

In addition to providing reporting for the Google AdWords account that Ideal Positions uses to drive traffic to your website, the new reporting suite will now allow you to see how many clicks and impressions you are receiving from bing Ads!  Better yet, the reporting for both Google AdWords and bing Ads is now available all in one report.  You will no longer need to contact Ideal Positions to get a traffic report for bing Ads, that data is now available all in one place.

 

New Reporting Suite Will Launch in Q1 2014

At the time of this publication, Ideal Positions’ new reporting suite is almost ready for prime-time.  To get early access when the new suite launches in Q1 of 2014, like Ideal Positions on Facebook, follow us on Twitter, or add us to your circles on Google+.  More updates will follow in the coming weeks and months.

 

Lead Attribution and The Future of Ideal Positions’ New Reporting Suite

Reporting on clicks, impressions, and Clickthrough Rate is only the beginning.  Over time, Ideal Positions plans to integrate automated lead attribution into the reporting suite, giving our clients even more direct access to metrics that specifically measure how many phone calls, contact form submissions, newsletter signups, downloads, and online purchases that are directly attributable to Ideal Positions’ advertising services.

We’ve already set the wheels in motion to begin offering advanced call tracking using Google Analytics and Ideal Positions’ new reporting suite beginning in 2014.  Using dynamically-generated phone numbers, combined with custom-built landing pages expertly designed just for Search Engine Marketing, Ideal Positions will be able to track roughly how many phone calls you receive from our service, and even show which keywords were most responsible for generating the phone calls.  This data can be used over time to refine the allocation of advertising spend to the avenues that generate the most revenue for our clients.

Additionally, we plan on integrating contact form submission tracking into the new reporting suite, also beginning in 2014.  For those of you that get more form submissions than phone calls, this system will play a key role in reporting roughly how many submissions are directly attributable to Ideal Positions’ services, and the data can be reported right there in the new reporting suite alongside the rest of your campaign performance metrics.

Over time, we hope to create a one-stop reporting system for our clients to use that will provide the same level of transparency that Ideal Positions has become known for, while keeping a refreshing level of simplicity that will save advertisers both time and money.