Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…
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Net Neutrality Win!
Good news, everyone! We’re excited to announce that, today, the US Federal Communications Commission approved a set of new regulations in support of net neutrality! These regulations essentially aim to prohibit Internet Service Providers (ISPs) from creating “internet fast lanes” (also called paid prioritization) to broadband and wireless access. This will include rules against…
Your favorite Search Engine Marketing provider… —Ideal Positions— …is proud to announce an updated reporting system fully customized for our advertisers! Last January, Ideal Positions launched our very first client reporting suite. Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their…
As promised in December of 2013, Ideal Positions is launching a new Reporting Suite, and it’s available as of right now! Ideal Positions’ Reporting Suite is available to all current advertising clients that are working with Ideal Positions to drive traffic to their websites using Google AdWords and bing Ads. To request access to your…
Many businesses approach Ideal Positions with tales of their longtime struggles with PPC marketing. Some have spent years trying to “nail it” themselves, while others have jumped from one agency to another, looking for a professional with real skill and insight. I’ve spoken with many businesses that have made admirable efforts to manage their Google…