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Opinion

Show Me the Funny

The more I view and listen to advertisements, the more I see and hear humor being used to peddle and promote good and services, what was once considered to be a risky or taboo practice seems to be at the forefront of marketing and advertising these days. Because humor is not preachy or pitchy, it…

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Opinion

Humor in Advertising Part 3

  There is a traditionally held belief within our industry that the best products or services to use humor to promote are things that don’t cost a lot of money or require a lot of thought like; beer, candy bars, soft drinks or fast food but, an insurance selling duck (which looks more like Goose)…

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Opinion

Humor in Advertising Part 2

  Abduction, homicide, conspiracy to conceal a capital crime, fecal incontinence (involuntary defecation) and angry, overly-taxed colonials, just a few of the themes one might hear in the course of listening to an Ideal Positions radio ad. It is with caution, creativity, and courage that a company must proceed when undertaking such a risky enterprise.…

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Opinion

Humor in Advertising Part 1

No matter how you feel about the use of humor in advertising, I’m guessing that you can still point to at least one t.v., radio, print or digital ad over the years that tickled your funny bone. Personally, my favorite humorous ad campaign was one that Sprite ran many years ago where they made fun…

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Company News

Ideal Positions Honored as One of Five North American Finalists for Google’s (Global) Premier Partners Awards

This May, Google invited Ideal Positions to enter the First Annual Premier Partners Awards.  This contest of the best advertisers in the world would be segmented into several different categories, and go through several rounds of judging to find the Best of the Best.  We pushed hard to meet the deadline- staff members pitched in…