All businesses that sign-up for Ideal Positions’ advertising services between now and January 31st, 2014 will receive a rebate equal to 10% of any increase in advertising spend with a Date of Sale between December 16th, 2013 and January 31st, 2014. Simply give the coupon code 10HOLIDAY13 to your Customer Service Representative to…
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The History of Ideal Positions
Beginnings The origins of Ideal Positions can be found in the humble setting of a small studio apartment and the ambitious vision of founder and entrepreneur Kelsy Anderson. In the beginning, Kelsy and a small handful of employees sold online advertising exclusively to real estate agencies and realtors on what was then the largest search…
This post is Part 2 of a three-part series. To get caught-up, see Part 1 here. Part Two: Google Analytics At this time, the gold-standard for web analytics software is Google Analytics, and this is the only web analytics software officially recommended by Ideal Positions. Google Analytics has a wide-range of benefits over other solutions. …
Have you ever wished there was a way to see a “clean” set of Google’s Search Engine Results Pages (SERPs), unaffected by your past browsing history, personal settings, and location? Believe it or not, there’s a tool for that! Google AdWords’ Ad Preview Tool provides a near-identical search page to Google.com, with some minor formatting…
Part One: Web Analytics and Data Analysis In the first quarter of 2013, online advertising spend totaled $9.3 billion, a staggering increase of 15.6% over the same quarter in 2012. (1) As consumers turn to digital markets for both information and commerce, advertising spend will continue to increase while more and more businesses enter the…