Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more. This is a fantastic change for search marketers and advertisers alike! In the past, it’s…
Author: Ideal Positions
This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have…
Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…
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Net Neutrality Win!
Good news, everyone! We’re excited to announce that, today, the US Federal Communications Commission approved a set of new regulations in support of net neutrality! These regulations essentially aim to prohibit Internet Service Providers (ISPs) from creating “internet fast lanes” (also called paid prioritization) to broadband and wireless access. This will include rules against…
Your favorite Search Engine Marketing provider… —Ideal Positions— …is proud to announce an updated reporting system fully customized for our advertisers! Last January, Ideal Positions launched our very first client reporting suite. Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their…