As a Campaign Strategist, Sara works diligently to support the specific marketing goals and needs of our clients. Sara spends much of her time hand-crafting, analyzing and closely monitoring client campaigns and making determinations on ways to further optimize account performance, increase conversions, and generate the best possible ROI. Sara has a special way of connecting with the clients she works with and easily explaining information that might typically seem complex to those who may not be as familiar with the ins and outs of search engine marketing. Sara’s dedication to her work and the personalized approach she takes with clients epitomizes the high standard of service one can expect from the Ideal Positions team.
Tell us about the company you work for – Ideal Positions.
Ideal Positions is a very unique website marketing company made up of a team of exceptionally dedicated individuals who are passionate about the work we do and the clients we help. In a day and age of automated software and answering systems, our level of personalized customer service and hands-on approach truly sets us apart from other companies.
Explain one of your biggest client success stories.
There are a few that come to mind, so I will just share the most recent. I heard from a client in the Real Estate industry that he ended up needing to hire a number of additional agents as a result of all the new listings our service was bringing him, and he expressed how appreciative he was. Ultimately, what gives me the greatest feeling of success is hearing from a client that we have helped their business grow!
How do you help create excellent customer service for clients?
I’ve always been someone who naturally takes pride in my work and strives to go above and beyond what people typically expect. One way this carries into the customer service aspect of my position is that I make a point to really connect with the clients I work with and reach out to them often. Countless clients have told me how much they appreciate being kept so well informed, which makes them feel part of the process and gives them a higher level of confidence in the service we provide.
What motivates you at work?
I’m motivated every day simply by walking into our beautiful office space, greeting all my co-workers who are more like family at this point, and knowing that decisions I make on a daily basis can factor into the success of a campaign and can ultimately affect someone’s life in a positive way. I take that responsibility very seriously. I also thrive on the creative aspect of hand-crafting campaigns and continually searching for ways to ensure they perform better and better over time.
Why do you enjoy working at Ideal Positions?
The amazing team of people we have working here, the uniqueness of our ever growing and changing industry, and the relationships I have developed with our clients are just a few of the reasons I continue to enjoy working at IP. For example, I love that in a single day I can go from speaking with a client who is a high-powered attorney to a personal chef, a surfing instructor, a real estate agent, then a client who owns a music-recording studio. Between interacting with our vast variety of clientele and my fun and lively co-workers, there is never a dull moment!
Tell us about your current or past passions outside of work?
A few of my greatest passions are playing the piano and guitar, writing music and poetry, photography, reading and cooking. I am very much a self-proclaimed “foodie” and wine aficionado. I was born and raised here in Humboldt County, then spent time living in Chicago, Indianapolis and Sacramento, but could not be happier living back where the beauty of the Redwood Coast and the uniqueness of the people here create a photographer’s dream! I also love that our community has long been focused on promoting locally grown organic food, and our markets and restaurants reflect that.
State a “pie-in-the-sky” dream/goal/hope of yours?
Having the opportunity to travel through Europe exploring art museums, eating at amazing restaurants and taking photographs has certainly been a long time dream of mine. I have also always been intrigued with the idea of winemaking. However, my ultimate goal and the most important one to me by far is to own a piece of property here in Humboldt, nestled in the redwoods or overlooking the ocean, building a beautiful home with the person I love and filling it with joy, laughter, music, children and a few dogs and cats running around.