Expert PPC Management
Big Goals Require Big Strategies
For the ambitious business with well-defined ROI targets, Ideal Positions offers Expert Pay Per Click Management. With over 20 years of combined experience, Ideal Positions' Tech Department can manage your Pay Per Click accounts with precision, skill, and vigilance. Expert Pay Per Click Management allows you to choose the level of control you have over your online advertising overhead, while giving your business a powerful presence in today's online market.
How Does it Work?
Ideal Positions sets up your Google AdWords and Microsoft adCenter marketing accounts for you after generating a powerful list of keywords used by your potential buyers and clients! Some of our clients prefer to spend their time on other aspects of their business and find it incredibly freeing to let us take care of everything, while others prefer to be involved with every detail of their marketing campaign and appreciate open and regularly scheduled phone or email consultations. With Expert PPC Management, you tell us how involved you want to be with selection of keywords; writing ad copy and generating creatives for your ads; viewing online activity reports directly from Google AdWords and Microsoft adCenter; discussing new strategies with our technicians to boost your ROI, and other details of managing your account. Tell us what your perfect marketing company would do for you, and we will accommodate that vision!
Specific Technicians are assigned to Expert PPC Management accounts, and are selected for their comprehensive understanding of the Google AdWords and Microsoft adCenter platforms, as well as client communication experience. We understand how important it is that you feel comfortable with your technician- with Ideal Positions you won't get any unintelligible "technobabble" or pressure.
Our technicians will work with you to implement Google Analytics, an industry-leading, cutting-edge web analytics solution that tracks visitors on your website, providing valuable data regarding your website, such as:
- Traffic Sources: lists the sources of all your clicks in one convenient place.
- Visitor Behavior: tracks each page your visitors viewed, and how they got from one page to the next.
- Conversion Tracking: generates custom reports specifying which visitors filled out your contact form or clicked your email link, and the path those visitors navigated to find you.
- Website Optimization: creates data on your most common landing pages and exit pages, the length of time visitors spent on each page, and more- empowering you to make the most informed decisions during consultations with your technician regarding website upgrades or improvements aimed at increasing performance.
Our Tech Department will work in collaboration to ensure that your account always receives the highest level of optimization possible, both in terms of cost and conversions. Your technician will also work to identify:
- The most effective keywords in your account, which can improve your account performance and provide a greater return on investment.
- Key areas to optimize your account and your website, increasing Quality Score (the score most major search engines use to determine Cost Per Click and Ad Position).
- Conversion Rates: the number of clicks that convert to leads via email, phone calls, online transactions, and more.
You pay Google AdWords and Microsoft adCenter directly for your clicks, and pay Ideal Positions a small monthly management fee to setup and continually monitor your accounts.
Continuing success utilizing these extremely competitive, ever-evolving marketing platforms through consistent account optimization, research, and reporting are absolutely paramount. You will receive industry-leading ongoing account optimization, keyword research, and support provided by Ideal Positions' team, coupled with the best reporting available in the industry via Google Analytics to ensure your campaign continues to perform at its absolute best.
Ideal Positions' skilled professionals will work one-on-one with your organization to develop a fully customized, top-level Pay Per Click marketing strategy utilizing the biggest Pay Per Click platforms on the web for a one-time setup fee of $1000 *.
| Monthly Click Budget | Monthly Management Fee |
|---|---|
| <$4,999 | Flat Rate Search Engine Marketing |
| $5,000 - $9,999 | $950 |
| $10,000 - $14,999 | $1,425 |
| $15,000 - $19,999 | $1,900 |
| $20,000 - $29,999 | $2,850 |
| $30,000 - $49,999 | $3,800 |
| $50,000 - $74,999 | $4,750 |
| $75,000 - $99,999 | $7,125 |
| >$100,000 | Determined on Case-By-Case Basis |
* Some businesses' goals may require campaigns much larger than the average account. In the event your business requires such an extensive campaign, the setup fee will be determined on a case-by-case basis.
Products & Services
Their integrity is matchless in the business community.
I get 3 or 4 inquiries each week from marketing companies and have dealt with several.
This is clearly the best and most trustworthy placement company because they believe my success is their success and, in the long run, everyone knows this is true.
Go with Ideal Positions and do not look back-you will never be sorry.
If you have any questions, call me at (317)459-5100. 
Law Offices of Gerald L Cowan PC (IN)
Our experience with Ideal Positions has been fabulous: website traffic is way up, call volume is much higher and we have been working on some wonderful projects as a result of both. Thanks for your help and hard work, and we look forward to continued work in the future!
Danielle Designs LLC (CA)