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Growing to Meet Your Needs.

  1. In 2004, Kelsy Anderson began a long-distance hike on the Appalachian Trail and what she thought were steps in the wrong direction, turned out to be leading her towards just the right path. In June of that year, Kelsy started Ideal Positions working from home with no equity funding and no loans. It was just […]

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  2.   Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more. This is a fantastic change for search marketers and advertisers alike! In the past, it’s […]

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  3.   This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have […]

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  4.   Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search […]

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  5.   Good news, everyone! We’re excited to announce that, today, the US Federal Communications Commission approved a set of new regulations in support of net neutrality! These regulations essentially aim to prohibit Internet Service Providers (ISPs) from creating “internet fast lanes” (also called paid prioritization) to broadband and wireless access. This will include rules against […]

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  6. Your favorite Search Engine Marketing provider… —Ideal Positions— …is proud to announce an updated reporting system fully customized for our advertisers! Last January, Ideal Positions launched our very first client reporting suite.  Built in-house by Ideal Positions’ own development team, the reporting suite allowed clients to review the click, impression, and cost totals for their […]

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  7. As promised in December of 2013, Ideal Positions is launching a new Reporting Suite, and it’s available as of right now! Ideal Positions’ Reporting Suite is available to all current advertising clients that are working with Ideal Positions to drive traffic to their websites using Google AdWords and bing Ads.  To request access to your […]

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  8. Many businesses approach Ideal Positions with tales of their longtime struggles with PPC marketing.  Some have spent years trying to “nail it” themselves, while others have jumped from one agency to another, looking for a professional with real skill and insight.  I’ve spoken with many businesses that have made admirable efforts to manage their Google […]

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  9. At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by […]

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  10.   This post is Part 3 of a three-part series.  To get caught-up, see Part 1 here, and Part 2 here.   Part Three: Ideal Positions’ New Reporting Suite! Ever since Ideal Positions began offering Read-Only Access to Google AdWords accounts there has been a tremendous amount of feedback, both positive and negative.  The positive […]

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