Categories
Industry News

Updates to Google AdWords’ Reporting Intervals!

  Last week, Google announced improvements to the AdWords system: more frequent updates of account data! Google has stated that clicks and conversions are usually reported in fewer than three hours, though other data may take six hours or more. This is a fantastic change for search marketers and advertisers alike! In the past, it’s…

Categories
Paid Search Engine Marketing

Choosing the Right Search Engine Marketing Agency

  This industry exists because many—if not most—small businesses have neither the time nor expertise to cultivate their own optimized Pay Per Click campaigns. There’s no shame in it: hiring an expert is a cost-effective means of increasing your incoming business so you can focus your efforts on making profit! Unfortunately, many small businesses have…

Categories
Google Ads Paid Search Engine Marketing Pay Per Click PPC Web Analytics

Artisanal Search Engine Marketing

  Many digital marketing agencies outsource the human element to automation software to cheaply build and manage their Pay Per Click (PPC) campaigns. This hasty philosophy deprives campaigns of well-needed human expertise and insight. Advertising is, above all, a psychological effort: a handcrafted campaign is a smart campaign. Automated bidding systems regularly fail to discern search…