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Archive: Mar 2014

  1. Ideal Positions’ Reporting Suite Has Launched!

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    As promised in December of 2013, Ideal Positions is launching a new Reporting Suite, and it’s available as of right now!

    Ideal Positions’ Reporting Suite is available to all current advertising clients that are working with Ideal Positions to drive traffic to their websites using Google AdWords and bing Ads.  To request access to your personal dashboard please contact your representative at Ideal Positions by calling 866-609-3483.  You will be asked to provide an email address that we can send an invitation to.  Once you receive the invitation, all you will need to do is follow the included link, set a new password, and you’re good to go!

    Once inside, you’ll find a simple, easy-to-digest report of the total volume of clicks and impressions sent to your website.  You can view click and impression data by keyword or by platform, and you can now see reporting for Google AdWords and bing Ads all in one place!  The default date range for the reporting is the last 30 days, but you can use the “Search by Date Range or Keyword” button to check activity for almost any date range you want.

    Ideal Positions’ Reporting Suite was developed 100% in-house by our own Web Development Team, and was custom-built with our clients’ needs in mind.  Over time, we hope to integrate more tracking and analytics features to even better serve our clientele.  Of course, no reporting system will provide an advertiser with every insight needed to make the most of an online marketing campaign.  Ideal Positions’ Search Engine Marketing professionals still highly recommend the use of Google Analytics for measuring traffic volumes from all sources, as well as to analyze website performance both as a whole and by individual traffic channel.

    Have feedback on Ideal Positions’ Reporting Suite?  Drop us a line to let us know, and we just may include your suggestions in the next update!

  2. Guide to Sending Google AdWords Account Access Invitations

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    Many businesses approach Ideal Positions with tales of their longtime struggles with PPC marketing.  Some have spent years trying to “nail it” themselves, while others have jumped from one agency to another, looking for a professional with real skill and insight.  I’ve spoken with many businesses that have made admirable efforts to manage their Google AdWords account(s), making it most of the way on their own while still missing key best practices in account management and optimization.  Others setup their account years ago, and have never made efforts to improve performance over time.

    Whatever group your organization may mirror most closely, there are probably significant insights that Ideal Positions’ SEM Team can gain from having at least a basic level of access to your existing Google AdWords account(s).  For example, I was recently speaking with an attorney that had spent over $400k on clicks in his Google AdWords account since 2009.  We’re talking tens of thousands of clicks sent to his law firm’s website over the years.  This attorney knew he was seeing a good return on his investment, but he also realized that he had never received the benefit of having a professional manage his accounts.  Long story short, he knew there was room for improvement, and he was asking Ideal Positions for help.

    So I suggested that this attorney grant me Read-Only Access to his Google AdWords account.  Read-Only Access gives a user the ability to view critical reporting in your account, without giving them the ability to view your billing information, change account access levels, or make changes to your campaign settings, bids, keywords, and more.  It’s a “safe” access level that can be granted when you want a third party to be able to view your account, but not make changes.  This attorney invited me to the Google AdWords account, and as I suggested he granted me Read-Only Access.

    Upon viewing the AdWords reporting, I immediately saw signs of trouble, beginning with the account structure and basic organization.  Digging deeper, I saw that the attorney had his targeting setup in such a way that many of this clicks were coming from search queries that held no relevance to his practice!  Since 2009, with over $400,000 spent, a little over 52% of the account’s budget had been spent on clicks that had no hope of converting into clients.  That’s no typo – I really do mean fifty-two percent.  For example, one area of practice this attorney focused on heavily was criminal defense, and he was paying for clicks from search queries such as dui mugshots.

    By granting me Read-Only Access to his Google AdWords account, this attorney learned that getting a high volume of clicks isn’t enough to maximize your potential ROI using Google AdWords.  Proper account management and optimization means getting a high volume or relevant, valuable clicks that have a higher chance of converting into leads, and working with an experienced Search Engine Marketing agency and Google Partner like Ideal Positions can help you get there.

    How to Invite Users to an Existing Google AdWords Account:

    Some find that Google AdWords’ Account Access Settings can be a little difficult to locate.  To aid Ideal Positions’ existing, potential, and future clientele in locating those settings and successfully inviting other users, our SEM Department Manager Josh Babbitt has put together a short video that will help walk you through the process, and hopefully make sending out an invite as quick and painless as possible.  You can watch the video here on Ideal Positions’ YouTube Channel.

  3. Demystifying the Google AdWords Account Invitation System

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    At Ideal Positions, we offer all of our clients Pay Per Click advertising with full transparency. As part of our efforts to provide said transparency, Ideal Positions will grant clients access to the Google AdWords account we use to manage their marketing campaigns. Each client is able to view the activity in their account by being invited by Ideal Positions into their AdWords account, granting you the ability to see every impression, every click, and every keyword involved in the success of your SEM campaign. This level of transparency is a big part of what makes our service unique.

    In the interest of making this process as painless as possible, Ideal Positions’ SEM Department Manager Josh Babbitt has posted two easy-to-follow instructional videos to our YouTube channel. These videos will explain how to accept your Google AdWords Invitation for both users with existing Google accounts (such as Gmail or Google+) as well as users that do not already have an account with Google.

    To learn how to accept your Google AdWords Invite, please click on one of the following links:

    Video for existing Google users.

    Video for users that do not already have a Google account.

    For future informational video posts from Ideal Positions, please visit our YouTube Channel.